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Brewing the prefect cup of coffee – jamochajava

The Perfect Brew

“I wish coffee tasted as good as it smells!”

We have all said it at one time or another. The good news is that it can and should!

Coffee brewing isn’t an exact science... well, maybe it is somewhat but if you follow the tips below and don’t mind a bit of shameless plugging we’ll get you on your way to brewing the “perfect” cup in no time.

Great coffee requires what we call the “Trifecta” – Quality Beans, Freshness and Water.

Quality Beans

Great coffee starts with top quality beans. Without getting into too much detail, the coffee bean is technically the seed of a cherry from the coffee tree. The cherries are typically handpicked at the peak of ripeness. There are basically 2 types of bean on the marketplace, Arabica and Robusta. Both can potentially produce decent coffee but the Arabica is desired for its smoothness and complexity. The climate and environment where the coffee is grown has great influence on the flavor profile of the bean.
Jamochajava coffee beans are purchased direct from trusted estates and plantations from all over the world. Great care is taken to select the absolute best from available crops. We take enormous pride in providing some of the best coffees available today.
Since flavor is highly subjective, we recommend that you try a few of our Estate Coffees from each region to narrow down the profiles you like best. Once you figure that out, it’s easier to find the exact coffee you like. If a more general profile is desired, we have many Signature Blends to choose from. These crafted blends are created by our Artisans by selecting quality beans for their distinct flavor profiles and blending them during the roasting process to create new and unique flavor profiles.


We believe that freshness matters a great deal. So much so that it’s the primary tenant of our business model. At JamochaJava, we don’t roast your beans until you order them. This way you’re getting the freshest roasted coffee available on the market. Often within 3 days of roasting.

Freshness is a hotly debated topic among coffee connoisseurs. Ask 10 and you will get 10 different answers. At JamochaJava, we believe that freshness matters. Some coffees may be better 2-3 days after roasting and some may be better after a week or two but we’re not going to get into that here as many of the nuances require a professional palette to tell the difference. Most people just want great coffee without having to be an expert and we’re here to deliver just that. That’s the JamochaJava Mission.
That said, follow these tips and your Java will be great from the first to last brew:

  • An unopened bag of fresh roasted beans should be stored at room temperature in a dry place. DO NOT FREEZE OR REFRIGERATE – Coffee beans have most of the moisture removed during the roasting process. Refrigerating or freezing can introduce unwanted moisture which the beans are happy to absorb, along with the flavor of last week’s tuna and other foods in your refrigerator.
  • For best results, an unopened bag should be used within 6 weeks or so.
  • Opened bags should be stored in a tightly secured bag or better yet, an air tight container. Opened bags should be consumed within 21 days for best results. This is not to say it won’t last longer, this time frame is to maximize flavor.
  • Avoid exposure to open air and/or moisture as much as possible. Storing the beans in an air tight canister with an oxygen absorber is a great way to ensure freshness for weeks.
  • Grinding should be done just before brewing. We recommend a good quality Burr grinder for best results. Pre-ground coffee goes stale much quicker.


Water is the primary ingredient in your coffee. The best and strongest coffee on earth cannot mask bad water. If you want great coffee, you MUST use great water. We recommend using bottled water or investing in a good R/O system like the one found here:

As you can see by the pattern above, Great coffee requires Great Ingredients. There are many other variables to making the perfect brew but the quality of the ingredients is the most important. Follow these steps and you’re almost assured a great cup o’ joe.
To refine your new found coffee making prowess, we would also encourage you to experiment with some of the following variables:

  • More or less grounds
  • Finer and Courser grinds
  • Brewing methods such as drip coffee makers, French press or gravity systems
Be sure to report your results. We LOVE hearing and sharing your success stories.



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